Apex Collective
From Microsoft Word logo to Series-A aesthetic — in 14 days.
The Situation
Apex Collective had been operating for three years with a brand identity assembled from free assets and gut feeling. They had a genuine reputation in their market — but their visual presence suggested otherwise. Every time a prospect Googled them before a meeting, the brand was doing active damage.
What We Built
We delivered a complete brand identity system over 14 days: primary and secondary logo marks, full color system, typography hierarchy, brand voice document, business collateral, and a 60-page brand standards guide. Every asset was built for scalability — from a favicon to a construction hoarding.
The Outcome
Within 60 days of launch, inbound inquiries tripled. The team reported that prospects began referencing the brand in conversations — a first. Two enterprise clients specifically cited the brand's professional appearance as a deciding factor in their selection process.
BY THE NUMBERS
"I came in with a logo made in PowerPoint. I left with a brand that makes people think I raised a Series A. These brothers don't miss."